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Skip This Letter & Order Your Client Engagement System Now.
It Is Very, Very, Very Rare For An Attorney To Write This Kind Of Letter. Please Take The Time To Read It Carefully. In fact, if you are - as I hope - very interested in making a lot more money (and even having more fun in your practice), I urge you to get comfortable, ask not to be disturbed, and STUDY this letter - it IS that significant! And it's not just about making more money in your practice, it's about you loving being a lawyer again and making a much bigger impact in your client's lives.
From: Alexis Neely, Esq.
If you are sick of prospects canceling their appointments,
tired of meeting for hours with the prospects who do come
in only to find out they need to think about it or want
to shop around, and you are uncertain or afraid about how
much longer your practice can survive, if things continue
the way they are, and you are ready to finally DO SOMETHING
ABOUT IT, this is the most important letter you'll read all
year. Whether you want to build a million dollar a year practice or just a nice steady, predictable, consistent cash flow you can count on, this system is the answer. How many times has someone come into your office for an initial consultation, then walked outwithout writing you a check because they:
These exact same problems used to frustrate me to no end and stress me out to the maximum. I kept wondering, "What am I doing wrong? There's got to be a better way."
If you feel the same way, let me tell you something... They did not teach us anything about running a business and engaging clients in law school. Chances are no one ever told you having your own practice would be so difficult! I surely had no idea. After three years of practicing law at the law firm of Munger, Tolles & Olson in Los Angeles, CA, I decided I'd hang out my own shingle and, naively, I was sure there would be people lined up just waiting to take advantage of my great service. Ha! Little did I know that getting my phone to ring was just the beginning of the battle. I had no idea I'd have to become a salesperson too. My dad was a salesman, and I went to law school to avoid that fate! "I'm a professional," I thought, "not a salesman." And yet, my practice was floundering. I would often spend 3-4 exhausting hours with a prospect, only to find out at the end of the meeting that they were shopping around for the best deal or had to think about it. I approached each initial consultation with a knot in my stomach because, if they didn't say yes, I wouldn't be able to pay my one part-time staff person, let alone support my family. It was so bad, I found myself praying to God for help. And this was at a time when I didn't even believe in the power of prayer! I was grasping at anything I thought could possibly help. And then it happened... The Day That Changed My Life Forever I set out to learn everything I could about what motivates people to plan. I investigated every system out there for getting prospects to say yes. I spent tons of time and money attending workshops, hiring consultants, and buying programs. I began to notice patterns. I took these patterns, and I put them together into a system that I could use with each and every prospect. And suddenly, things changed! I started to notice... when prospects came into meet with me, they said yes almost every single time! And, when the answer was no (which was rare) because there simply wasn’t a good fit, I knew it within 45 minutes rather than the 3-4 HOURS it had taken before. I began to look forward to meeting with people because I knew they would work with me. I was able to make financial projections for my business, hire a team to free up my time, and reap the tremendous benefits of owning my own company. And yet, each month, I was still struggling to make ends meet. You see, I was engaging nearly 100% of the people who came into my office, and I found I STILL wasn't keeping anything after taxes, payroll, insurance, rent, and supplies. I was massively uncomfortable every time I had to quote a fee, and my prospects could sense it. I ended up giving away a lot for free. (Does this sound familiar?) It was so painful that...
I Drove
150 Miles
(Through Los Angeles Traffic!) And I didn't have the money at the time, but I found the resources and did it anyway and it was one of the best decisions I ever made. Within one week of using the new system, I had more than made back my investment. I was commanding higher fees than I ever had before and the best part was that my client’s were actually choosing their own fee, convincing themselves of the value of my services and I never again felt like I was selling anything. (Later in this letter, I'm going to share with you how you can learn this exact same system, absolutely FREE. So keep readin'!)
Or cut to the chase, and order your Client Engagement System & Toolkit now.
After I implemented this ingenious system, I started engaging almost every client who walked through my door and commanding higher fees than I ever had before. Life was good! But, there was just one problem… I had loads of cancellations, and it was seriously hurting my business. I took it in stride, built it into my projections, just figuring that's the way it was until... One Saturday, All 3 Of My Prospects Cancelled Their Appointments… It Was A $10-$15,000 Hit To My Bottom Line And I Had To Do Something About It! I remember it like it was yesterday (although sometimes, I wish I could forget it). I was excited because I had 3 appointments scheduled that would have resulted in $10,000 - $15,000 worth of income, which I desperately needed and was counting on. When I walked into my office that morning, and heard all 3 had cancelled, I was devastated. I really needed that money and ended up with zip, Zilch, NADA! I decided that day - THE CANCELLATIONS COULD NOT CONTINUE! I had to eliminate them if I was going to survive and thrive in my law practice. My family was counting on me. So I consulted more outside business consultants and came up with a killer system that eliminates cancellations. After I began using my system, whenever my calendar was booked for appointments, I knew with nearly 100% certainty that my prospects would show up for their appointment and decide to engage my firm.
Imagine How Much
Better Life Would Be If You Think about how phenomenal it'd be to have a simple system that virtually guarantees every one your prospects will show up for their appointment and leave you with a check … and be grateful for having met you. You know what's exciting? Within 3 years of opening my law firm from scratch I was brining in over a million dollars a year in client fees!! After achieving such wild success, and seeing so many other lawyers suffer from the old broken business model, I decided I just couldn't keep this secret to myself any longer. So I began teaching other lawyers, like you, my systems so you would not have to invest the trial & error, pain & heartache of reinventing the wheel or risk never being able to get free of the broken business model keeping you stuck. This is not just a dream... it can be your reality beginning today!
"Imagine What
Would Shift For You If You Had You see, it's not your fault you still struggle to engage clients. No one has EVER put the entire system together. Typically you'll get maybe a piece of the system (and most likely it's from someone who doesn't have my track record of success) but you won't see the WHOLE thing. For instance, have you learned:
It's VITAL you get all the pieces of the puzzle, because if you don't, chances are you're not going to collect payment before your prospects leave the office and you won’t have the consistent, predictable revenue you need and deserve. That's why I'm SPILLING THE BEANS!
You're About To Get My ENTIRE
System
Here’s just a SAMPLING of what you’ll discover when you dig into this system: 1. How To ANSWER YOUR PHONE So You Become TRULY Irresistible. Have you ever called a law office and heard a harried secretary bark “law offices” into the phone by way of welcome? Perhaps that’s your office I’m talking about. Imagine what your prospects thing when they hear that. They immediately peg you as just like every other lawyer out there - a stereotype you want to do everything possible to avoid. So, for now on … no more “law offices” in greeting. Instead, with my phone scripts, your phone will be answered with a smile and a welcoming greeting every time. When people call your office, they will immediately know you are not like other lawyers out there. They’ll feel great, right away. Hmm, imagine that … feeling good when you call your lawyer’s office? Once you start making the shift I guide you to in my system, your prospects will feel so great about their experience with you they won’t be able to help but talk about you to all their friends and family. And it can all start just by how your phone is answered. I lay it all out for you in the system.
Best of all, you’ll also receive detailed instructions about
how you can stop answering your phone. Yes, you did read
that right … stop answering your phone and garner more
respect from your prospects and command higher fees as a result.
2. Our STEP-BY-STEP Formula For Crafting THE EXACT SCRIPT You Need TO SET APPOINTMENTS With Prospects READY TO SAY YES (And ELIMINATE Cancellations!)
Lawyer after lawyer has told us their marketing isn’t working, but when we’ve delved in to fix the marketing, we’ve far too often found out that it isn’t the marketing that’s not working, it’s the person fielding prospect calls who isn’t working. And it’s not their fault. I’d guess you haven’t trained (or been trained) on how to move your inquiry calls from interest to prospect. Listen, if someone is calling your office to ask about your services, they need you. If you are not getting the appointment for the consultation made at least 90% of the time, something needs to change. Losing appointments before they are even made is costing you boatloads of time, money and energy. You are wasting your marketing dollars and efforts until you fix this. And if you are getting the appointments set, but they are canceling before they make it into your office, well, I don’t need to tell you how bad that is for your business. I am going to give you the exact scripts I used to train my Client Services Director (CSD) and the CSDs of hundreds of lawyers so the appointment gets made with ease. Even better, with my system, you will create your own custom script that not only gets the appointment made, but does so in a way that cancellations are virtually eliminated (yes, that’s right no more appointment cancellations after you use my system) AND your prospects come in ready to engage your services.
I can’t tell you how many clients I lost in my first few years of practice because we didn’t have a follow up process – if someone didn’t make an appointment right away or didn’t keep their appointment, we didn’t follow up with them at all. After using my system, you’ll never lose another client due to lack of follow up again! Yes, we even have a follow up process for people who aren’t quite ready to make appointments because they will be eventually and if you don’t follow up they are going to find another lawyer when they are ready. With our Client Engagement System, you stay at the top of your prospect’s minds, so when they are ready to hire someone, you are the one they hire… not your competitor down the road. 3. Once You’ve Got The Appointment SECURED, You’ve Got To Send Out A PRE-MEETING PACKAGE That PRIMES Your Prospects To Say YES! What are you sending to your prospects in advance of their appointment? What I see most lawyers do (and what I did before I knew better) is either not send anything to prospects in advance of their appointment or send something not specifically designed to inspire confidence, eager anticipation about the meeting (yes, your clients can look forward to coming in to meet with you even if they are coming in for a bankruptcy or divorce!) and pre-prime the prospects to do business with you. Or even worse, I see many lawyers send out information that makes it MORE likely that prospects will CANCEL their appointment or not say yes to moving forward when they do come in. Once you’ve implemented my easy to follow Client Engagement System, here’s what you are going to do instead … Immediately after your prospect makes an appointment, you will send them a pre-meeting package (either by mail or electronically) that is specially designed to get your prospects primed to say yes. My system will show you exactly what needs to be in the package you send out and guide you to design the ideal homework assignment for your prospects before they come in to meet with you.
Now, you might be thinking to yourself, “Homework? My prospects
aren’t going to do homework.” Plus, I’m going to guide you step by step on exactly what should happen between the time your pre-meeting package goes out and your prospects appointment date so they begin to love you and your firm before they ever make it in the door.
Yes, You Can And Will Be
Loved By Your Clients
After implementing the Client Engagement System, Steven O’Neill of Providence, RI wrote to me and said this:
4. Next, We’re Strategically Designing Your Office To Psychologically Pre-Dispose Your Prospects To Not Only Work With You, But Refer Everyone They Know to Your Office! After putting in place my system, when your prospects walk into your office, they will immediately relax. There are 8 specific things I did IN my office that psychologically primed my prospects to become clients. In my system, I walk you through each of these things with pictures and descriptions of exactly how you can set your office up as well. And in our training sessions, I’ll guide you step by step to implement the ideal office set up for your clients and your practice area. This might seem simple, but for most lawyers, it’s not. 5. Then, We'll Structure Your Initial Meeting So It Has Purpose, Tremendous Value, And Leads To "Yes" Just About Every Time (Plus, create a business you can sell one day… read all about that below!) What do you do now when a client comes in to meet with you for an initial consultation? Do you know what you are going to say in advance of each meeting that will allow your prospects to see you as the exact trusted advisor they need to guide them to the right answers? I’d guess the answer is "no", based on the fact that you are still with me here reading this letter. I didn’t know either before I developed the Client Engagement System. In fact, I used to dread each new client meeting because I was afraid I would say the wrong thing. Finally, I realized I had to create a consistent structure for my initial client meetings. This structure would have to do several things:
That’s exactly what I’ll help you create with my system.
Before I created this meeting structure and my script, I would spend up to three hours with a prospect only to hear they weren’t going forward or "had to think about it". I was wasting my time and my prospects time because I didn’t know how to take and keep control of my meetings. With the Client Engagement System, you’ll take control of every meeting, have confidence about exactly what to say and how to say it and easily move into quoting your fee in such a way that whether your prospect says yes or not, they are going to realize tremendous value from the experience. It’s important your prospects receive value from your initial meetings even if they don’t engage because when they do, they will become a great source of new business for you. But, and this is somewhere most lawyers go totally wrong, that value can’t come from you giving away free legal advice. Listen, I was a lawyer just like you, so I know how it is. You want to show your prospects you know what you are talking about, so you end up telling them exactly what to do and then can’t understand why they don’t hire you to do it for them. That’s the exact WRONG THING to do in a new client meeting. With my system you will educate your prospects and help them make the best decision about their next steps. People buy based on emotion and justify their decision with logic. I have developed a very specific technique that ensures prospects internalize what they've learned and understand at an emotional level why they must not leave my office without moving forward with me. This is NOT something you are going to tell your prospects. You are going to use a technique that compels your prospects to TELL YOU why they must work with you. And the only time they won’t engage is when they truly and simply do not need your services. When they do, they’ll say yes, nearly every single time… all because of the powerful structure of your meeting and your script. You’ll get to see my script, plus an annotated version of my script where I walk you through why I said what I said and when I said it, and you’ll also receive a video presentation of me working with actual clients plus an audio presentation so you can listen at home, in the car or while you exercise. Then, I’ll walk you through creating your own custom script for your office. This script will be worth hundreds of thousands of dollars to you. You will even be able to use it to train other lawyers who work with your office now or will in the future. Being able to train other lawyers is key if you ever hope to cash out of the business you are building. This is a hugely valuable side-benefit of this system, you are on your way to building what I call a scalable, saleable business. I’ve seen so many lawyers in business for 20, 30, 40 years only to be unable to retire because they haven’t created anything of value in their business that is saleable. Implementing this system will get you on the road to building a real business you can sell one day for a big value that will provide you with a great retirement income. 6. Finally, you'll not only be able to relax when quoting your fees, but you'll look forward to it, because your prospects will be choosing their own fee -- higher fees than you've ever commanded before -- and you'll finally be getting paid what you are worth! Quoting the fee can be one of the most stressful parts of the initial consultation, IF you don't have a system for doing it. I spent a painful year experimenting with different fee schedules and different fee quoting systems before stumbling upon the system I developed that allows my prospects to choose their own fee.
I remember the first time I shared my new fee schedule with one of my valued referral sources. He asked if he could take it with him, and he shared it with one of his clients, who immediately called me up, scheduled an appointment and engaged me for a plan that was $2,000 more than I would have charged before. That’s when I knew… all my pain was over and I had found exactly what I had been looking for - a system for explaining my fees that made sense to the clients and to my referral sources and that allowed me to get paid for things I had been giving away before! Plus, my system is not only going to help you explain the fees, but set your fees too. Forget the hourly billable … you’ll never bill for your time hourly again when you learn how to set your fees on a flat-fee basis so there are never any surprises for your clients. We’re also going to cover how to establish a recurring revenue based fee model so you can bring in thousands of dollars a month you can count on month in and month out. Recurring revenue is the key to establishing real value in a business and up until now it’s been something most lawyers have not figured out how to put in place in their businesses. Since working with me privately, several of my clients are bringing in between $5,000-$15,000 of monthly recurring revenue they can count on month in and month out. I’m going to guide you how to establish your fees so you can do this too. 7. Collect A Signed Engagement Letter, Payment And Often A Testimonial Before Your New Clients Walk Out The Door! I used to walk into meetings with a notepad and a pen and that’s it. If a prospect said yes, I’d be scrambling to get a signed engagement letter and collect payment, often waiting for the check in the mail. That’s no good! After implementing my
system, you’ll walk into every meeting with everything you need
in hand so that when your prospect says yes, you collect a
signed engagement letter and payment before they leave the
office.
Ready to invest now? Do it here.
So Now You Are Probably Wondering, "Alexis, How EXACTLY Are You Going To Teach Me How To..."
...so that I can enjoy the kind of consistent, predictable income and results that you have?'' Valid question! Here's our answer... I've designed this training to go much deeper than any of the "in-a-box" products that gets you all excited and then leaves you alone to struggle your way through finding the time and the focus to get going. I care too much to do that to you. It’s also not like one of those 3-6 day in-person training events that are rampant in our industry – I know that getting yourself out of the office for training is difficult to do. You are already struggling to keep up with everything you have to do, so I’ve made this system super easy for you to implement without you having to go anywhere and on your own time. And when you do make it to one of those trainings, what happens when you get back to your office? Oftentimes, nothing. You get all excited while you are there, but get back and get sucked right back into what wasn’t working before. That’s not going to happen here. I'm going to hold your hand all the way through this one. It's our company's mission for YOU to maximize your new client engagements and your ability to serve your clients in the best way possible from your investment here. Here's are the SPECIFICS of
how we're going to do this ....together: 1) Video Training Series First, We’ll visit you weekly
by video and walk you step-by-step through my entire system
outlined above – from how your phone is answered all the way
through collecting your fee. We break it down for you so you can
create your own custom system for your office, your clients,
your practice area.
The Toolkit includes downloadable samples of everything you need to set up your pre-meeting package, your attorney meeting folder, the scripts for your Client Services Director, the script you’ll use in your initial meetings, your tracking sheets, your fee schedule, literally everything you need.
Plus, you’ll also receive a DVD Video Presentation of me working with clients through the client engagement process, you’ll have it on CD so you can listen to it in your car, while you exercise or anywhere at all, and you’ll also receive the annotated script where I walk you through not only exactly what I said, when I said it and how, but also WHY I said what I said when I said it so you can learn the psychology behind all of it. Nothing like being able to model what has already proven successful time and time again. You don’t need to reinvent the wheel when it’s already been done for you. 3) Client Engagement System Member’s Only Website Once you get your pre-meeting package put together, you’ll want someone to look at it before you send it out. Post it on the forum and let our team and other new law business model lawyers provide feedback. Plus, by seeing what other member’s post, you’ll move through any fears that come up for you more quickly. The truth is that a lot of time the reason you don’t make changes after other people’s programs is because change is hard. And for lawyers, it can be even harder because we are not natural risk takers. So, having the support of other lawyers who are doing it, is instrumental. You hear the answers to questions like:
And so much more …. From this program, you will
have everything you need to get started and succeed right away.
But we want more for you.
We want you to have this forever to use
over and over. And we want to share every single-dingle thing
We've learned about successful teleseminar launches with you, so
we're sweetening the pot even more. Maybe to a ridiculous level,
but I don't care. That is one of the beauties of having a
7-figure business with very low overhead... we can because it's
what we're being guided to do and it makes us so HAPPY! So On Top Of
Everything Outlined Above,
Gain access to our Million
Dollar Law Firm Resources Directory, filled with all the
resources you need to streamline your internal law firm business
systems.
These are the resources I used in my own practice and
loved. This will save you more time, money and heartache than
you can imagine! One of our most popular trainings and no longer available at any price, Dave Dee and I walk you through the power of using email to build and maintain a relationship with your leads, your prospects, your clients and your referral sources. I used to have prospects call my office and come into meet with me up to two or three years after seeing me speak or hearing about me because of what we cover on this training. By the time they did make it in, they’d almost always say – “Alexis, I feel like I know you” and they’d engage my services. BONUS #3 - Three Months of Implementation Coaching in Our Client Engagement System Coaching Program (a $1491 Value) Each month for three months you will get on the phone with me live to answer all of your questions about attracting, engaging and serving clients in a way you never have before. I'm going to hold your hand every step of the way so you never feel lost, confused or stuck. This program runs $197/mo separately, but it's yours free when you invest in the Client Engagement System. After the first three months, continue at only $197/mo (normally $497/mo) for as long as you want or cancel and be charged nothing at all.
Never lose another lead or
prospect again thanks to lack of follow-up So By Now
You're Probably Wondering,
You need this, and I’m going to make this as easy as possible for you to invest in because it’s going to change your business and your life. Just one new client engaged is worth thousands of dollars to you – there’s not just the upfront money they are going to pay to work with you, but with my system you will keep these clients for life and they will refer other clients to you. Plus, with this system, you can see that you are finally going to be getting paid what you are worth by your clients. So, let’s say you engage just one new client at an average upfront transactional value of $3,000 (on the low side) and they refer one client to you at an average transaction value of $3,000 and they do additional work with you over their lifetime at an average transaction value of $3,000 (also on the low side), you’d far more than make your money back on this system with just one new client.
And if your fees are higher (as they most likely will be after you discover how to price and package your services in a new way that allows your clients to choose your fees with my system), you’ll make your investment back even more quickly. So given that, it would be ridiculous for me to go into a long rant about the value of what you have access to here. How can you lose? (Unless you DON'T sign up and continue losing clients to the guy down the road!) Are You Ready
To FINALLY Start Seeing Some
REAL Money
In Your Business?
We're confident that when you invest in the Client Engagement System, you’re going to attend your first class and be thrilled. I also know that if you follow the steps and do the work, you will start engaging more clients right away, commanding higher fees and be all around happier about your life as a lawyer. Just to back that up, I’ll give you a full 60 days to try it out and REALLY decide if it’s for you … in your heart. If you decide it’s not for you … just let us know and get a full refund. 100%! No reason needed. Do Not
Allow One More Prospect To Walk Out The Door To your success,
P.S. - Look, let me
be honest here. It doesn't matter to me if you invest in this
program or not. It DOES, however, matter to me that you MAKE A
DECISION about it before you jump off this page. Please don't
let this be one more thing you need to "think about." Nothing
will keep you from your dreams faster than delaying decisions.
So YES or NO, trust that and move forward. If YES, Reserve
your spot and learn my system for engaging more clients now.
During
February, we engaged 11 new families for estate planning. In
addition, my engagement rate for the past 7 months has been 100%.
Nicole Newman |
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